Andrey Khavryuchenko himself

Startuplet financial model, updated userbase model

Thanks to DenisM pointing out that the userbase model I’ve presented in the last post constantly underestimates your userbase.

Glad that someone read that deep

Basically the models counts only for users that came only during current month and considers churn rate to be a 100%.

This is easily fixable by addiing an extra parameter “churn rate” and accumulating the users:

Updated spreadsheet

The model shows that with the same startuplet as in the previous example and churn rate of 30% we actually can get a positive 12-month NPV with just weekly blog posts each reaching slightly more than 3′300 readers.

Previous posts on this topic:

• Startuplet financial model, users
• Startuplet financial model, revenues
• Startuplet financial model, expenses