Archive for October, 2008

How to handle secure http (https) via wsgi

Tuesday, October 28th, 2008

Just a little note... If you happen to run django + wsgi + apache and want to access your site via https, you will definitely need this. Problem: A site, deployed on client's server redirects all https requests to http. Initially we've thought that a misconfigured apache is to be ...

Startuplet financial model, updated userbase model

Friday, October 24th, 2008

Thanks to DenisM pointing out that the userbase model I've presented in the last post constantly underestimates your userbase. Glad that someone read that deep :) Basically the models counts only for users that came only during current month and considers churn rate to be a 100%. This is easily fixable by addiing ...

Startuplet financial model, users

Thursday, October 23rd, 2008

Ok, now goes the final part of the startuplet financial model review. It bothers with the crucial question: how much we'll have users and where they come from. Here you might see a simple yet powerful userbase model. It defines three distinct kinds of visitors: ambient, that come to your site "as is", for ...

Startuplet financial model, revenues

Tuesday, October 21st, 2008

Image via WikipediaNow about a simple revenue model we're using for our startuplets. Google spreadsheet The first line of "Revenue" tab lists all our potential sources of revenue: Premium users AdSense Lead generation - some other, more niche revenue stream that depends on number of ad impressions but pays better than AdSense To be able to ...

“Start in Garage” - books and sites

Tuesday, October 21st, 2008

Books: High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies The Four Steps to the Epiphany - the Epiphany customer development process Good to Great: Why Some Companies Make the Leap... and Others Don't People: Dmitry Repin - one of instructors of "Start in Garage"; site in ...

Startuplet financial model, expenses

Saturday, October 11th, 2008

Since a positive NPV is an important for a startuplet, at least in our version, I'll describe it in more details. Here's an expenses model in a google spreadsheet. So far it's quite simple... We have page "Hypotheses" page with 4 variables so far: monthly discount rate (36%yr) development hour price ($30 per billable hour) base ...

Startuplet - our internal requirements

Saturday, October 11th, 2008

Following up the topic of startuplets... The site outlines just the basic idea, we're using a little bit detailed checklist: 40 hours of development: that is taken exactly; it doesn't include idea polishing, financial modeling, screen drafting, et cetera it's taken seriously: if the product isn't usable after 40 development hours invested - the ...

Startuplet - how to start things without budget

Thursday, October 9th, 2008

Image via WikipediaSomeone clever said "Constraints do liberate". The only thing to decide is the right constrains. Hence, a startuplet definition: Startuplet is a venture software project that takes 40 hours of development or less from idea to first user has detailed financial revenue model comes online within 1 calendar month from start gets a ...