10 signs of smell in a startup

September 10, 2007 – 02:09

I have been involved in more startup projects that I have fingers (and I have them all – you may check). Most of them rot.

Each time I start excited but as time passes, I see the pattern:

Your startup software project is in trouble, if

  1. it is evangelized by a businessman and not by a hacker (by Paul Graham definition of `hacker’)
  2. that person can’t answer a question “What is the first and the only function that should be present in the product?”
  3. project starts with rush to “staff it up”
  4. project is distributed between several organization charged with development (e.g. separated UI design and actual development)
  5. project “management” has no experience in product development and software development
  6. the above plus they ignore the developer’s feedback and ideas
  7. first version, however clunky, is not released in 1 month
  8. the first version released is not show to at least 10 people that are not related to this project and will actually use the product
  9. the first version requires a registration that requires an invite code
  10. time between any successive site updates after the first release is more that couple days
If you got just one or may be two points checked, it smells and it’s up to you what to do with the project.

If there are more – you’re dead. Bury it and start over.

P.S. Bonus 11ths sign: designed product doesn’t have means to observe and analyze the behavior of its users